Diaper Brands Shrink Packaging, Raising Per-Diaper Costs for Parents
Translated & summarized from Behadrei Haredim by baba
Diaper manufacturers in Israel, including Kimberly-Clark and Pampers, are reducing the number of diapers in packages without lowering prices, effectively increasing the cost per diaper for parents. Huggies Freedom Dry size 4+ packs, for example, now contain 32 diapers instead of 38, potentially raising the per-diaper cost by 19%. Retailers set the final consumer prices, but the reduced quantities mean parents are paying more for each diaper.
The story in 5 lines · by baba
- Diaper brands are reducing package sizes in Israel, increasing costs for parents.
- Huggies Freedom Dry size 4+ packs now contain 32 diapers, down from 38.
- The per-diaper cost for some Huggies products could rise by up to 19%.
- Pampers Baby Dry packages have also seen reductions in diaper counts.
- Manufacturers state quantity changes are marked, with retailers setting final prices.
Parents of infants in Israel are facing increased costs for diapers as manufacturers reduce the number of units in packages without lowering prices. Kimberly-Clark has again reduced the size of its Huggies Freedom Dry packaging, removing between one and four diapers per pack. In some sizes, this represents a reduction of up to 11% in the current change and a cumulative 16% decrease since 2025. For example, a Huggies Freedom Dry size 4+ pack, which previously contained 38 diapers, was reduced to 36, and now contains only 32. If the package price remains around NIS 42-45, the cost per individual diaper will be approximately 19% higher than before these two reductions. Other Huggies products, including Extra Care and regular Huggies diapers, have also seen package size reductions in certain sizes. Extra Care packages have decreased by up to 9% in the number of diapers, and Huggies Premium packages have been reduced by approximately 3% to 6%. This trend is not exclusive to Kimberly-Clark; Pampers Baby Dry packages have also been downsized in recent months. For instance, size 4 packs went from 31 to 29 diapers, and size 6 packs decreased from 24 to 22. Retail prices already reflect these smaller quantities. Kimberly-Clark stated that the change in quantity is clearly marked on the front of the packaging as required and that consumer prices are determined by retailers. In practice, when the number of units decreases and the price does not, parents pay more per diaper.