Huggies Diaper Packs Shrink Again in Israel Amid 'Shrinkflation'
Translated & summarized from NEWSru Israel by baba
Kimberly-Clark has reduced the number of diapers in Huggies Freedom Dry packages sold in Israel by up to 11%, without lowering prices, effectively increasing the cost by 18-19%. Similar reductions were made to Huggies Extra Care and "Titulim" brands. The company claims the changes are clearly marked on packaging, with retailers setting final prices. This follows a similar move by competitor Procter & Gamble with its Pampers brand.
The story in 5 lines · by baba
- Huggies diaper packs in Israel are shrinking by up to 11% without price reductions.
- The price increase for Huggies diapers effectively ranges from 18-19% due to reduced contents.
- Huggies Freedom Dry, Extra Care, and "Titulim" brands are all affected by the shrinkflation.
- Kimberly-Clark states changes are marked on packaging and retailers set prices.
- Competitor Procter & Gamble previously reduced Pampers diaper pack sizes by 6-8%.
Kimberly-Clark has again reduced the number of diapers in Huggies Freedom Dry packages, the best-selling brand in Israel. Depending on the size, packages will now contain one to four fewer diapers, representing a reduction of up to 11% of the contents, without a corresponding price decrease. For instance, a size 4+ Huggies Freedom Dry package has decreased from 36 to 32 diapers, compared to 38 diapers in the same package just last year. This effectively amounts to a price increase of 18-19%. Packages of the more expensive Huggies Extra Care diapers and the "Titulim" brand have also seen reductions, with decreases ranging from 3% to 9% depending on the size.
Kimberly-Clark stated that the change is clearly indicated on the front of the packaging and that retail pricing is determined by the supermarket chains themselves. This move by Kimberly-Clark follows a similar "shrinkflation" tactic by its main competitor, Procter & Gamble, whose Pampers Baby-Dry diaper packs were previously reduced in size by 6-8%.
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