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Reality Star Emily Cooper to Front ALDO's Fall 2026 Israel Campaign
Reality star and singer Emily Cooper will headline ALDO's Fall 2026 campaign in Israel, with an investment of approximately 850,000 shekels. The campaign, launching in October, will feature Cooper in advertising across digital, social media, and physical store locations.
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What happened
- 01Emily Cooper will lead ALDO's Fall 2026 campaign in Israel, launching in October.
- 02The campaign involves an investment of approximately 850,000 shekels.
- 03Cooper, a singer and reality TV personality, gained fame on "Big Brother" in 2024.
- 04The campaign theme is "Designed For Real Days."
- 05ALDO is distributed in Israel by Brill Group and has 19 branches.
Cooper expressed excitement for the role, emphasizing fashion's role in her self-expression. ALDO, distributed by Brill Group, operates 19 stores in Israel.
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