Reality Star Emily Cooper to Front ALDO's Fall 2026 Israel Campaign
Translated & summarized from Ice by baba
Reality star and singer Emily Cooper will headline ALDO's Fall 2026 campaign in Israel, with an investment of approximately 850,000 shekels. The campaign, launching in October, will feature Cooper in advertising across digital, social media, and physical store locations. Cooper expressed excitement for the role, emphasizing fashion's role in her self-expression. ALDO, distributed by Brill Group, operates 19 stores in Israel.
The story in 5 lines · by baba
- Emily Cooper will lead ALDO's Fall 2026 campaign in Israel, launching in October.
- The campaign involves an investment of approximately 850,000 shekels.
- Cooper, a singer and reality TV personality, gained fame on "Big Brother" in 2024.
- The campaign theme is "Designed For Real Days."
- ALDO is distributed in Israel by Brill Group and has 19 branches.
Singer, creator, and reality television personality Emily Cooper has been selected to lead the Fall 2026 campaign for the international footwear and fashion brand ALDO in Israel. The new campaign, set to launch in October, will involve a significant investment of approximately 850,000 shekels, with advertising across digital platforms, social media, billboards, and ALDO stores.
The local campaign will be an Israeli adaptation of the brand's international theme, "Designed For Real Days," featuring a wide collection of shoes, bags, and accessories inspired by global trends. Cooper, born in 2002 in Ashdod, gained public attention after participating in the reality show "Big Brother" in 2024. Since then, she has developed a music career and garnered considerable media attention for her personal life, including relationships with Idan Galper, a brief connection with Shila Shalom, and rumored involvement with Nir Tam, alongside open social media discussions about the challenges of life in the spotlight.
Cooper expressed her excitement for this new professional chapter, stating, "I am excited to take my connection with ALDO a step further and lead the winter campaign. Fashion has always been part of how I express myself, and I love playing with styles, being bold, and not being predictable. ALDO is exactly the place that allows me to do that. We are planning something special for the upcoming season, and I can't wait for you to see what we've prepared."
Ganit Alon, VP of Marketing at Brill Group, commented on Cooper's selection, noting ALDO's exciting fashion and creative phase with a strong international language. "Our goal is to bring this language to Israel in a current and relevant way for the local audience. Expanding the activity with Emily is part of this move, and later in the season, we will expand the activity with content initiatives and brand experiences in digital and at points of sale. We have many more interesting things on the way," Alon added. ALDO, distributed in Israel by Brill Group, operates 19 branches nationwide.
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