Reality TV Star Emily Cooper Fronts ALDO's Israeli Fall Campaign
Translated & summarized from Israel Hayom by baba
Singer and reality TV star Emily Cooper will headline ALDO's new fall fashion campaign in Israel, launching in October with an investment of 850,000 shekels. The campaign, themed "Designed For Real Days," focuses on everyday wear and self-expression. Cooper expressed excitement about leading the campaign, highlighting her personal connection to fashion and the brand's ability to foster daring style. ALDO's Israeli operator plans further digital and in-store activations.
The story in 5 lines · by baba
- Emily Cooper will lead ALDO's fall fashion campaign in Israel, launching in October.
- The campaign is backed by an investment of approximately 850,000 shekels.
- ALDO's campaign theme is "Designed For Real Days," focusing on everyday fashion.
- Cooper stated she is excited to lead the campaign and express herself through fashion.
- The Brill Group, ALDO's Israeli operator, plans further digital and in-store marketing efforts.
Singer, creator, and former "Big Brother" contestant Emily Cooper has been chosen by international fashion brand ALDO to lead its fall campaign in Israel. The campaign, set to launch in October with an investment of approximately 850,000 shekels, will feature a local adaptation of the brand's global "Designed For Real Days" message. This initiative emphasizes fashion that integrates into everyday life, moving beyond runway exclusivity.
The campaign aims to celebrate life's moments, big and small, and the self-expression possible through clothing and accessories. Cooper's selection aligns with her growing connection to the fashion world since her rise to prominence on "Big Brother." She has since developed a career as a singer and creator, cultivating a distinct personal style and social media presence.
Cooper will be fronting ALDO's Fall 2026 collection, which includes shoes, bags, and accessories inspired by global trends, featuring rich textures and bold designs. "I am excited to take my connection with ALDO a step further and lead the winter campaign," Cooper stated. "Fashion has always been part of how I express myself, and I love to play with styles, be daring, and unpredictable. ALDO is exactly the place that allows me to do that."
Ganit Allon, VP of Marketing at the Brill Group, which operates ALDO in Israel, added, "ALDO is in an exciting period creatively, with a strong international language that brings a fresh perspective to shoes and accessories. Our goal is to bring this language to Israel in a current and relevant way for the local audience. Expanding our activity with Emily is part of this move, and later in the season, we will expand our activities with content and brand experiences in digital and at points of sale."
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