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Full coverage· Economy· Updated

Dani Avdija Launches New Protein Ice Cream Ahead of NBA Season

Israeli basketball player Dani Avdija is launching a new protein-rich strawberry ice cream under his TURBO brand, co-founded with Raito, ahead of the NBA season. The product aims to avoid the common aftertaste of protein supplements and will be available on the Wolt delivery platform.

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What happened

  1. 01Israeli basketball player Dani Avdija is launching a new protein ice cream.
  2. 02The TURBO brand, co-founded by Avdija and Raito, is introducing the strawberry-flavored product.
  3. 03The ice cream is marketed as having no typical protein aftertaste.
  4. 04The brand plans to open a store on the Wolt delivery platform.
  5. 05Avdija's business partners include Raito's owners and his representatives.

Avdija is partnering with Raito's owners and his own representatives on this business expansion.

Translated and summarized by baba from Israel Hayom, the latest report. Read Israel Hayom’s original

The coverage

2 newsrooms on this story

Who covered it

  • LeftNone
  • CentreNone
  • Right1
  • HarediNone
  • ArabNone
  • Other1

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