Dani Avdija Launches New Protein Ice Cream Ahead of NBA Season
Translated & summarized from Israel Hayom by baba
Israeli basketball player Dani Avdija is launching a new protein-rich strawberry ice cream under his TURBO brand, co-founded with Raito, ahead of the NBA season. The product aims to avoid the common aftertaste of protein supplements and will be available on the Wolt delivery platform. Avdija is partnering with Raito's owners and his own representatives on this business expansion.
The story in 5 lines · by baba
- Israeli basketball player Dani Avdija is launching a new protein ice cream.
- The TURBO brand, co-founded by Avdija and Raito, is introducing the strawberry-flavored product.
- The ice cream is marketed as having no typical protein aftertaste.
- The brand plans to open a store on the Wolt delivery platform.
- Avdija's business partners include Raito's owners and his representatives.
Israeli basketball player Dani Avdija is preparing for the upcoming NBA season while expanding his business ventures. His nutrition and protein supplement brand, TURBO, co-founded with the startup Raito, is launching a new strawberry-flavored, protein-rich ice cream. The company claims the product lacks the typical aftertaste found in many protein items. A single serving will cost NIS 24.90, with a three-unit trial pack priced at NIS 69.90. The TURBO brand also plans to establish a dedicated store on the Wolt delivery platform. Avdija's partners in this venture include Michael Osdon, Ofer Shaaltiel, and Eli Silverman, the owners of Raito, a company specializing in using technology and data to identify and quickly introduce global trends. This initiative is being executed in collaboration with Matan Siman-Tov and the Representation Agency 1, which manages Avdija's activities in Israel and internationally.
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