Dani Avdija Launches New Strawberry Ice Cream Flavor for Protein Line
Translated & summarized from Walla by baba
Israeli basketball player Dani Avdija has launched a new "Strawberry Cream" flavor for his TURBO protein ice cream line, developed over a year to mimic classic ice cream taste. The product contains 18 grams of protein per package and will initially be sold exclusively through a new dedicated store on the Wolt app. The ice cream, which contains 18% strawberries, will later be distributed to other retailers nationwide.
The story in 6 lines · by baba
- Dani Avdija's TURBO brand launched a new "Strawberry Cream" protein ice cream.
- The new flavor was developed over a year to combine high protein with classic ice cream taste.
- Each package contains 18 grams of protein and 18% strawberries.
- The ice cream will be exclusively available on the Wolt app initially.
- Distribution will expand to other retailers and convenience stores across Israel.
- A 250ml package costs 24.90 shekels, with a three-unit trial pack at 69.90 shekels.
Israeli basketball player Dani Avdija is expanding his business ventures in Israel with a new flavor for his protein brand, TURBO. Developed over the past year by his company, Ra'ito, the new "Strawberry Cream" protein ice cream aims to combine high protein content with the taste and texture of classic ice cream. The product features 18% strawberries and contains 18 grams of protein per package. Company representatives stated that significant effort was made during development to achieve a creamy texture and rich flavor, while avoiding the aftertaste sometimes associated with protein products.
In parallel with the launch, Avdija is opening a dedicated TURBO brand store on the Wolt app. This store will consolidate the brand's products and allow direct ordering through the platform. Initially, the new "Strawberry Cream" ice cream will be exclusively available at this new Wolt store. The company plans to expand distribution to other platforms and retailers nationwide, including Wolt Market, AM, Yellow, Dor Alon, Super Yuda, and Delek, as well as thousands of specialty stores and convenience stores across Israel.
The "Strawberry Cream" ice cream package, with a volume of 250ml and weighing 150 grams, contains 240 calories and 18 grams of protein. It will be sold for 24.90 shekels. A trial pack with three units will also be available for 69.90 shekels.
