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Full coverage· Politics· Updated

Netanyahu's Election Slogan Echoes Past Campaigns Amid Factual Discrepancies

Prime Minister Benjamin Netanyahu's 2026 election campaign is using the slogan "Right or Palestine," mirroring his successful "Peres will divide Jerusalem" strategy from 1996. Analysis shows the slogan is being heavily promoted by Netanyahu and Likud members on social media.

2 newsrooms · 2 languages · since

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What happened

  1. 01Benjamin Netanyahu's 2026 campaign uses "Right or Palestine," echoing his 1996 "Peres will divide Jerusalem" slogan.
  2. 02A study shows Netanyahu is responsible for 72% of social media engagement with the "Right or Palestine" slogan.
  3. 03Critics point out Netanyahu signed the 2025 Trump plan, which included a path to Palestinian statehood.
  4. 04The slogan aims to consolidate right-wing voters and deflect from issues like the October 7th massacre.
  5. 05The "Right or Palestine" message gained traction after the October 7th attacks, with 38% of Israelis reporting a shift rightward.

However, critics highlight that Netanyahu previously agreed to a plan that included a path to Palestinian statehood, contradicting his current campaign message. The strategy aims to shift focus from domestic issues and the aftermath of the October 7th attacks.

Translated and summarized by baba from N12, the latest report. Read N12’s original

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