Security · Full coverage
Adidas Faces Boycott Calls Over Ad Featuring Amputee Israeli Soldier
How 3 Israeli newsrooms (in fr, Russian, Hebrew) covered this story — translated into English and compared side by side.
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By i24NEWS
First reported by Now 14 · 3 hours ago
What happened
Adidas is facing boycott demands after featuring an amputee Israeli soldier, Shalev Biton, in a campaign for its "Single Shoe Service." Critics cite his military past and contrast the attention with the situation of amputees in Gaza.
- 01Adidas faces boycott calls over an ad featuring an amputee Israeli soldier.
- 02The campaign promotes a service for single shoes for amputees.
- 03Critics cite the soldier's military background and the Gaza conflict.
- 04Actor Javier Bardem urged followers to boycott the brand.
- 05Critics compare the attention to amputees in Gaza.
- 06The controversy centers on political context, not the service itself.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 3 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
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