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Full coverage· World· Updated

Adidas Apologizes for Israeli Campaign Amid Boycott Calls

Adidas apologized for an Israeli campaign featuring a former IDF soldier after facing global backlash and boycott calls. The company stated there was no intention to offend and is taking the criticism seriously.

7 newsrooms · 4 languages · since

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Adidas Apologizes for Israeli Campaign Amid Boycott Calls
Illustration by baba

What happened

  1. 01Adidas apologized for an Israeli campaign featuring a former IDF soldier.
  2. 02The apology came after global backlash and calls for boycotts.
  3. 03The campaign aimed to offer discounted shoes to amputees.
  4. 04The former soldier lost his leg to a missile fired from Gaza.
  5. 05The soldier reported receiving significant online hate.
Translated and summarized by baba from Kan News, the latest report. Read Kan News’s original

The coverage

7 newsrooms on this story

Who covered it

  • Left1
  • Centre3
  • Right2
  • HarediNone
  • ArabNone
  • Other1

How it broke

See which of the 7 newsrooms broke it, and who waited