The Times of IsraelWorld
Adidas Apologizes for Featuring IDF Veteran in Single-Shoe Campaign
Summarized from The Times of Israel by baba
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Adidas apologized for featuring an Israeli military veteran who lost a leg while serving in the IDF in a local promotional campaign for amputee athletes. The campaign drew criticism from pro-Palestinian activists, who falsely accused the veteran of war crimes and highlighted the number of amputees in Gaza.
The story in 5 lines · by baba
- Adidas apologized for featuring an IDF veteran in an Israeli promotional campaign.
- The veteran lost a leg serving in the Nahal infantry brigade in 2021.
- Critics falsely claimed the veteran participated in recent Gaza fighting or genocide.
- The campaign promoted a service for amputee athletes to buy single running shoes.
- Adidas stated the campaign was local and not intended to cause offense.
The Times of Israel publishes in English. The key points are summarized above. Read The Times of Israel’s full report from the link at the top of the page.
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