Security · Full coverage
Adidas Faces Boycott Calls Over IDF Veteran's Role in Amputee Campaign
How 3 Israeli newsrooms (in English, Hebrew, fr) covered this story — translated into English and compared side by side.
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By Roy Elman
First reported by i24NEWS French · 13 hours ago
What happened
Adidas is facing boycott calls after featuring an Israeli IDF veteran who lost a leg in an attack near Gaza in its Israeli campaign for amputees. Critics accuse the company of ignoring Palestinian amputees, while Adidas has yet to respond.
- 01Adidas faces boycott calls over featuring IDF veteran Shalev Biton in its amputee campaign.
- 02Biton lost his leg in an anti-tank missile attack near the Gaza border in 2021.
- 03The campaign promotes Adidas' Single Shoe Service for amputees and those with limb differences.
- 04Pro-Palestinian activists accuse Adidas of ignoring Palestinian amputees.
- 05Social media campaigns and public figures have joined the criticism.
- 06Adidas has not yet issued a public response to the boycott demands.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 3 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
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