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Full coverage· Culture· Updated

Adidas "One Shoe" Campaign Sparks Outrage in Israel Over Amputee Ambassador

Adidas's "One Shoe" campaign, featuring former Israeli soldier Shalev Biton as an ambassador in Israel, has sparked widespread anger and calls for boycott on social media. Critics cite insensitivity given the number of amputees among Palestinian civilians in Gaza.

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Adidas "One Shoe" Campaign Sparks Outrage in Israel Over Amputee Ambassador
Illustration by baba

What happened

  1. 01Adidas's "One Shoe" campaign faces backlash in Israel.
  2. 02Amputee ambassador choice sparks social media outrage.
  3. 03Critics cite insensitivity amid Gaza conflict amputations.
  4. 04Activists launch boycott hashtag against Adidas.
  5. 05Company states program is a global accessibility initiative.
Translated and summarized by baba from i24NEWS Arabic, the latest report. Read i24NEWS Arabic’s original

The coverage

4 newsrooms on this story

Who covered it

  • LeftNone
  • Centre2
  • RightNone
  • HarediNone
  • ArabNone
  • Other2

How it broke

See which of the 4 newsrooms broke it, and who waited