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Adidas Faces Boycott Calls Over IDF Veteran's Role in Amputee Campaign
Summarized from Ynetnews by baba
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Adidas is facing boycott calls after featuring an Israeli IDF veteran who lost a leg in an attack near Gaza in its Israeli campaign for amputees. Critics accuse the company of ignoring Palestinian amputees, while Adidas has yet to respond.
The story in 6 lines · by baba
- Adidas faces boycott calls over featuring IDF veteran Shalev Biton in its amputee campaign.
- Biton lost his leg in an anti-tank missile attack near the Gaza border in 2021.
- The campaign promotes Adidas' Single Shoe Service for amputees and those with limb differences.
- Pro-Palestinian activists accuse Adidas of ignoring Palestinian amputees.
- Social media campaigns and public figures have joined the criticism.
- Adidas has not yet issued a public response to the boycott demands.
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