Maccabi Tel Aviv Extends Sponsorship Deal with Global Tech Giant Zoho Until 2029

Maccabi Tel Aviv basketball club and international technology company Zoho have signed a new sponsorship agreement extending through the 2028/29 season. Under the three-year deal, Zoho's logo will be prominently displayed on the team's penalty circles during games, the team bus, the arena's video cube, and other key exposure points. Zoho, a private company headquartered in Chennai, India, offers over 60 business applications and serves more than 150 million users worldwide, employing over 19,000 people.

This partnership marks a natural progression in Zoho's growing commitment to the Israeli market, where it has recently opened its first local office in Tel Aviv and achieved consistent double-digit growth. The collaboration aims to propel Maccabi Tel Aviv forward, expand its influence, and deliver new value to fans and the community.

Tommer Gozlan, head of Zoho Israel, emphasized shared values of excellence, professionalism, and innovation, stating, "Together we will continue to promote a culture of excellence, continuous learning, and breakthrough thinking that turns aspirations into achievements." Maccabi chairman Shimon Mizrahi highlighted the global exposure Zoho will gain, especially in Europe, calling the partnership an honor and a winning combination. CEO Avi Ben-Tal described Zoho as a fitting partner for the internationally renowned club, while marketing VP Doron Jamtsi expressed pride in adding a leading global company to Maccabi's family of partners and anticipated significant mutual value creation.