Maccabi Tel Aviv Extends Sponsorship Deal with Global Tech Giant Zoho Until 2029

Maccabi Tel Aviv basketball club and international technology company Zoho have signed a new sponsorship agreement extending through the 2028/29 season. Under the three-year deal, Zoho's logo will be prominently displayed on the team's penalty circles during games, the team bus, the arena's video cube, and other key exposure points. Zoho, a private company headquartered in Chennai, India, offers over 60 business applications and serves more than 150 million users worldwide, employing over 19,000 people.

This partnership marks a continuation of Zoho's growing commitment to the Israeli market, where it has recently opened its first local office in Tel Aviv and achieved consistent double-digit growth. The collaboration aims to advance Maccabi Tel Aviv's development, broaden its influence, and provide new value to fans and the community.

Tommer Gozlan, Zoho Israel's operations manager, emphasized shared values of excellence, professionalism, and innovation, stating, "Together we will continue to promote a culture of excellence, continuous learning, and breakthrough thinking, turning aspirations into achievements." Maccabi chairman Shimon Mizrahi highlighted the global exposure Zoho will gain, especially in Europe, calling the partnership "a winning combination." CEO Avi Ben-Tal praised Zoho as a strong international brand fitting well with Maccabi's status as a globally decorated sports club. Marketing VP Doron Jamtsi expressed pride in adding Zoho to Maccabi's partner family and anticipates significant mutual value creation.