New 25 Million Shekel Cultural Venue to Open in Rishon Lezion with Major Israeli Acts

The toMix group announced the launch of toX, a new cultural complex in Rishon Lezion, set to open to the public in September following an investment of approximately 25 million shekels. Located in the G City complex on Lishanski Street, the 4,000-square-meter venue will host live performances, exhibitions, conferences, theater, and business events under one roof across three floors.

The first floor will feature a gallery space for receptions, conferences, and exhibitions, while the second floor will house the main performance hall. A third floor with VIP viewing boxes will open later. The venue can accommodate up to 2,000 visitors simultaneously, with the main hall seating around 650 guests at tables or up to 1,500 standing attendees. It will be equipped with advanced sound and lighting systems to support a wide range of events.

The opening weekend will feature four headline concerts: HaHaverim Shel Natasha on September 3, Hatikva 6 and Tislam performing separate shows on September 4, and Margi closing the launch events on September 5. Assaf Mor, toMix's VP of Marketing and Business Development, expressed excitement about creating a new cultural and entertainment experience in Israel, aiming to set a new standard for cultural events and performances in the country.