New 25 Million Shekel Cultural Venue to Open in Rishon LeZion with Major Concerts

The toMix Group is launching toX, a new cultural complex in Rishon LeZion, set to open in September following an investment of approximately 25 million shekels. Located in the G City complex on Lishansky Street, the venue will span about 4,000 square meters across three floors, combining live performances, exhibitions, conferences, theater, and business events under one roof.

The first floor will feature a gallery space for receptions, conferences, and exhibitions, while the second floor will house the main performance hall. A third floor with VIP viewing boxes will open later. The venue can accommodate up to 2,000 visitors simultaneously, with the main hall seating around 650 guests at tables or up to 1,500 standing attendees. It will be equipped with advanced sound and lighting systems to support a wide range of events.

The grand opening weekend will include four headline concerts: HaHaverim Shel Natasha on September 3, Hatikva 6 and Tislam performing separate shows on September 4, and Margi closing the launch events on September 5. Asaf Mor, toMix's Vice President of Marketing and Business Development, expressed excitement about the modular, state-of-the-art venue, emphasizing its goal to create new cultural and entertainment experiences in Israel by integrating music, art, and events in one location. He stated the complex will set a new standard for culture, performances, and events in the country.