Israeli PM Office Funds Haredi Influencers' Videos With Salmon Recipes Ahead of Tisha B'Av Fast

Ahead of the Tisha B'Av fast beginning on the evening of July 26, several videos featuring Haredi influencers sharing salmon recipes and fasting tips were released online. These videos included a notable caption stating they were produced "in cooperation with the Haredi Authority in the Prime Minister's Office," indicating that the Prime Minister's Office financially supported the content.

The Haredi Authority, officially known as the Authority for Socioeconomic Development of the Haredi Sector, aims to provide holistic solutions to improve the economic and social conditions of the Haredi community. It coordinates efforts among government, local, and social bodies to address complex challenges facing the sector.

Despite the clear indication of funding, the Prime Minister's Office has not issued an official response to inquiries about the rationale behind financing such videos. However, sources within the office described the initiative as part of an "explanatory campaign" targeting the Haredi sector. This campaign previously included videos emphasizing adherence to Home Front Command instructions and other important community issues.

The videos, which also featured recipes like quinoa salad, serve as preparatory guidance for the fast. The financial support reportedly involved payments of thousands of shekels to the influencers. The exact reasons for this specific content funding remain unclear, and no formal explanation has been provided by the Prime Minister's Office to the media.