Israeli PM Office Funds Haredi Influencers’ Videos With Tisha B’Av Tips and Recipes

Ahead of the Tisha B’Av fast beginning tomorrow evening, several videos featuring Haredi influencers sharing salmon recipes and fasting tips have been uploaded online. These videos include a notable caption stating they were produced "in cooperation with the Haredi Authority in the Prime Minister’s Office," indicating that the office financially supported the content.

The Haredi Authority, officially known as the Authority for Socioeconomic Development of the Haredi Sector, aims to provide holistic solutions to improve the economic and social conditions of the Haredi community. It coordinates efforts among government, local, and social bodies to address the sector’s complex challenges.

Despite the clear indication of funding, the Prime Minister’s Office has not issued an official response to inquiries from News 12 about the rationale behind financing such videos. However, unnamed sources within the office described the initiative as part of an "explanatory campaign" targeting the Haredi sector. This campaign previously included videos emphasizing adherence to Home Front Command instructions and other important community issues.

The videos, which include recipes for salmon and quinoa salad, serve as practical preparation for the fast. The unusual public credit to the Haredi Authority suggests thousands of shekels were paid to the influencers for producing this content. The exact reasons for this specific funding remain unclear, but the campaign appears to be a broader effort to engage and inform the Haredi population on various topics.