Israeli Toto Campaign Featuring Danny Avdija Wins Second Place Globally
Translated & summarized from N12 by baba
An Israeli Toto campaign promoting responsible gambling, featuring basketball player Danny Avdija, won second place globally at the World Lottery Association conference in Sydney. The campaign, which competed against entries from 90 countries, aimed to raise awareness among young people about gambling risks. Toto CEO Meir Bardugo called it an exceptional achievement, while Chairman Shabtai Tzur viewed it as a win for Israeli public diplomacy.
The story in 5 lines · by baba
- An Israeli Toto responsible gambling campaign starring Danny Avdija won second place globally.
- The campaign competed against over 160 entries from approximately 90 countries in Sydney.
- It focused on preventing gambling harm among youth and young adults.
- Toto CEO Meir Bardugo called the award an exceptional achievement.
- Chairman Shabtai Tzur stated it was a victory for Israeli public diplomacy.
An Israeli Toto (national lottery) campaign promoting responsible gambling, starring basketball player Danny Avdija, has secured second place in a global competition. The campaign, which featured Avdija alongside other Israeli athletes like Oded Katash, Dor Peretz, and Roman Sorkin, competed against entries from over 160 companies and organizations across approximately 90 countries. The award was presented at the biennial World Lottery Association (WLA) conference in Sydney, Australia, last weekend. The Toto campaign focused on raising awareness among youth and young adults about the risks of gambling, particularly for those under 25 and new players. It was recognized for its relevance, innovation, impact, and measurable results in promoting responsible play and mitigating gambling-related harm. Toto CEO Meir Bardugo highlighted the achievement as exceptional, especially given the current global climate, and emphasized the campaign's success in combining sports figures with a crucial message about controlled betting. Chairman Shabtai Tzur described the award as a victory for Israel's public diplomacy efforts abroad, underscoring the campaign's quality and its ability to garner support internationally. The campaign was produced by Glickman Shamir Samsonov PUBLICIS and managed by Toto's Ronen Greenfield and Hila Bezhezinsky.
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