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Israeli Toto Campaign Featuring Danny Avdija Wins Second Place Globally
An Israeli Toto campaign promoting responsible gambling, featuring basketball player Danny Avdija, won second place globally at the World Lottery Association conference in Sydney. The campaign, which competed against entries from 90 countries, aimed to raise awareness among young people about gambling risks.
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What happened
- 01An Israeli Toto responsible gambling campaign starring Danny Avdija won second place globally.
- 02The campaign competed against over 160 entries from approximately 90 countries in Sydney.
- 03It focused on preventing gambling harm among youth and young adults.
- 04Toto CEO Meir Bardugo called the award an exceptional achievement.
- 05Chairman Shabtai Tzur stated it was a victory for Israeli public diplomacy.
Toto CEO Meir Bardugo called it an exceptional achievement, while Chairman Shabtai Tzur viewed it as a win for Israeli public diplomacy.
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Coverage from N12 More reports may be added as coverage is matched.