Israeli Toto Campaign Featuring Danny Avdija Wins Second Place Globally
Translated & summarized from Mako by baba
An Israeli Toto campaign promoting responsible gambling, featuring NBA player Danny Avdija and other stars, won second place globally at the World Lottery Association conference in Sydney. The campaign competed against over 160 entries from 90 countries in the "Player Engagement: Youth Awareness" category. Toto's CEO and Chairman praised the award as an international achievement and a success for Israel's public diplomacy.
The story in 5 lines · by baba
- An Israeli Toto responsible gambling campaign starring Danny Avdija won second place globally.
- The campaign competed against over 160 entries from 90 countries at the WLA conference in Sydney.
- It focused on preventing gambling harm among youth and young adults.
- Toto's CEO called it an exceptional achievement, especially given global sentiment towards Israel.
- Toto's Chairman viewed it as a win for Israel's international public diplomacy.
An Israeli Toto (national lottery) campaign promoting responsible gambling, starring NBA player Danny Avdija, has secured second place in a global competition. The campaign, which also featured other Israeli sports stars like Oded Katash, Dor Peretz, and Roman Sorkin, competed against entries from over 160 companies and organizations across approximately 90 countries. The award was presented at the biennial World Lottery Association (WLA) conference held recently in Sydney, Australia. The Toto campaign focused on raising awareness among youth and young adults about the risks of gambling, particularly for those under 25 and new players. It was recognized for its relevance, innovation, impact, and measurable results in preventing gambling-related harm. Toto CEO Meir Bardugo highlighted the achievement as exceptional, especially given the current global climate, and emphasized the campaign's success in combining sports figures with a crucial message of controlled and responsible betting. Toto Chairman Shabtai Tzur described the award as a victory for Israel's public diplomacy efforts abroad, underscoring the campaign's quality in garnering international support. The campaign was produced by the Glickman Shamir Samsonov PUBLICIS agency and managed internally by Ronen Greenfield, VP of Regulation and Business Development, and Hila Bezhezinsky, VP of Marketing.
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