Israelis Delay Shopping Until November Sales Events
Translated & summarized from Maariv by baba
Israelis significantly increased spending on dining and entertainment on election day, with restaurant sales up 180%, while delaying other purchases. Data from Swish shows a doubling of transactions in customer clubs, but only a 23% revenue increase, indicating a shift towards November sales events. This trend highlights a consumer strategy of waiting for major shopping holidays like Singles' Day and Black Friday for non-essential purchases.
The story in 5 lines · by baba
- Israelis spent 180% more on restaurants and 142% more on entertainment on election day.
- Overall revenue from customer club transactions rose only 23% despite a doubling of deals.
- Spending on clothing and consumer goods saw minimal growth of about 8% on election day.
- Gift card redemptions doubled on election day, mainly for dining and leisure.
- Consumers are delaying purchases to await November's major shopping events.
On election day, Israelis prioritized spending on dining and entertainment over other purchases, according to data from Swish. While the number of transactions in customer clubs doubled, the overall revenue increased by only 23%. Restaurant sales surged by approximately 180%, and spending on attractions and leisure activities rose by about 142%. In contrast, consumer goods and clothing saw minimal growth, with apparel sales increasing by only about 8%.
Swish reported that on a typical weekday, purchases are evenly split between daily consumer needs and leisure. However, on election day, vouchers for food and entertainment dominated, with intermittent rain failing to alter this trend. Gift cards, particularly those received from employers, were redeemed twice as often as on a regular day, primarily for dining and entertainment, but also at retail and pharmacy chains.
The data suggests a broader consumer trend where Israelis are postponing significant purchases to take advantage of major shopping events in November, such as Singles' Day and Black Friday.
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