City Market Supermarket Chain Opens Flagship Store in Netivot

The private supermarket chain City Market has opened a new flagship store in Netivot, marking its first entry into the city. The investment in the new branch totals approximately 5 million shekels. The store, spanning about 700 square meters and located at 2 Yehoshua Azulai Street in the Neve Sharon neighborhood, is part of the chain's expansion and renewal initiative, which includes implementing its new design and commercial concept.

In parallel with the opening of this first Netivot branch, a contract has been signed for a second store in the city. This move is driven by Netivot's growth and the retail potential the chain perceives there. The new supermarket aims to provide residents of Netivot and surrounding areas with a modern, convenient, and accessible shopping experience, featuring a wide range of daily consumer products, including fresh meat and poultry, and an extensive selection of fruits and vegetables.

The store operates 24 hours a day, six days a week, and is closed on Saturdays. It holds a kosher certification under the supervision of a mashgiach (kosher supervisor). City Market identified a growing demand for round-the-clock shopping solutions, leading to the 24/6 operational model for the new branch.

Yossi Schwartz, founder and owner of the City Market chain, stated that opening the flagship store in Netivot with a significant investment is a crucial step in the chain's development. He noted the city's rapid growth and potential, expressing pleasure in bringing the chain's shopping experience, characterized by diverse products, competitive prices, personal service, and a pleasant environment, to its residents. Schwartz added that the contract for a second store demonstrates their confidence in Netivot and their plans to deepen their operations in the region, continuing to invest in new branches and adapting to changing consumer needs in Israel.