Channel 12 Journalists Launch WhatsApp Channels Amid Social Media Growth
Translated & summarized from Ice by baba
Channel 12 News journalist Yaron Avraham launched a new WhatsApp channel, attracting 1,500 followers on its first day. He joins colleague Amit Segal, who has amassed 368,000 followers on the platform and a total of 2.5 million across various social media. Avraham also has a significant following on Telegram and other platforms, indicating a trend of journalists using social media for direct audience engagement.
The story in 5 lines · by baba
- Yaron Avraham launched a new WhatsApp channel, gaining 1,500 followers on its first day.
- Amit Segal has a large following of 368,000 on WhatsApp and 2.5 million across platforms.
- Avraham and Yinir Kuzin previously launched a Telegram channel with 45,000 subscribers.
- Avraham has over 331,000 followers on other social media platforms.
- Avraham promises exclusive reports not always reaching headlines on his new channel.
Yaron Avraham, a political correspondent and anchor for Channel 12 News, has launched a new WhatsApp channel, attracting approximately 1,500 followers on its first day. This move places him in the same digital arena as his colleague Amit Segal, who has built a substantial following on the platform.
Segal, a prominent journalist, has established a significant presence on WhatsApp, boasting around 368,000 followers. He was an early adopter of the platform for news dissemination, initially using update groups before launching his official channel. Segal's reach extends across multiple social media platforms, with a total of approximately 2.5 million followers across X (formerly Twitter), Facebook, Telegram, Instagram, TikTok, and YouTube.
Avraham, while starting with a smaller audience on his new WhatsApp channel, has also cultivated a considerable following elsewhere. In January 2020, he and Yinir Kuzin launched the Telegram channel "12 at 99," which currently has about 45,000 subscribers. Avraham also has a notable presence on X, Instagram, and TikTok, accumulating around 331,000 followers across these measured platforms.
Avraham's new WhatsApp channel promises not only regular updates but also "reports that don't always make the headlines," a strategy that may appeal to audiences seeking exclusive information. His entry into this space signifies a growing trend among journalists to leverage social media platforms for direct audience engagement and content distribution, particularly in competition with established figures like Segal.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Coverage from Ice