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TheMarkerEconomy

Instead of Hiring Staff, I Built an AI Team and Saved Half a Million Shekels

Translated & summarized from TheMarker by baba

BusinessCharged tone

Hebrew · 2 newsrooms covering

Yael Kofman launched two businesses, one in ceramics and confectionery and another in marketing and AI consulting, after being laid off from a marketing job. She chose to build a team of AI agents instead of hiring human employees, citing the economic uncertainty of wartime. This approach reportedly saved her half a million shekels.

The story in 4 lines · by baba

  • Yael Kofman saved 500,000 shekels by using AI agents instead of human employees.
  • Kofman launched businesses in ceramics, confectionery, and AI consulting.
  • She made the decision during a period of war and economic uncertainty.
  • Kofman previously worked in marketing before starting her own ventures.
Instead of Hiring Staff, I Built an AI Team and Saved Half a Million Shekels
Editorial illustration generated by baba News, not a photograph of the event.

Yael Kofman, who previously worked in marketing, decided to leverage her experience to launch her own business after being laid off. She established a traditional business in ceramics and confectionery. By utilizing AI tools, she was also able to launch a second venture offering marketing and AI consulting services.

"As an independent business owner during a time of war and uncertainty, I did not want to hire employees on expensive retainers," Kofman stated. She opted to build a team of artificial intelligence agents instead of hiring human staff, a decision she claims saved her half a million shekels.

TheMarkerOther · Tel Aviv

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Full coverage · 2 outlets
First: TheMarker · 2h ago

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