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HaaretzEconomy

AI Agents Replace Staff, Saving Business Owner Half a Million Shekels

Translated & summarized from Haaretz by baba

Center-leftCharged tone

Hebrew · 2 newsrooms covering

Yael Kofman, a former marketing professional, launched two businesses, one in ceramics and confectionery and another in AI consulting. She opted to use AI agents instead of hiring employees, a decision that saved her business approximately 500,000 shekels amid wartime uncertainty.

The story in 3 lines · by baba

  • Yael Kofman saved 500,000 shekels by using AI agents instead of employees.
  • Kofman started businesses in ceramics, confectionery, and AI consulting.
  • She cited wartime uncertainty as a reason for avoiding expensive employee retainers.
AI Agents Replace Staff, Saving Business Owner Half a Million Shekels
Editorial illustration generated by baba News, not a photograph of the event.

Yael Kofman, who previously worked in marketing, decided to leverage her expertise to establish her own business after being laid off. She launched a traditional business in ceramics and confectionery. By integrating AI tools, she was also able to start a second venture offering marketing and AI consulting services.

"As an independent business owner during a period of war and uncertainty, I didn't want to hire employees on expensive retainers," Kofman stated, explaining her decision to utilize AI agents instead of traditional staff. This approach allowed her to save approximately half a million shekels.

HaaretzLeft · Tel Aviv

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Mentioned

Full coverage · 2 outlets
First: Haaretz · 2h ago

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