Media Personality Maayan Adam Reveals Son's Unique Name, 'Eito'

Media personality and network star Maayan Adam and her partner Yuval Tzelner have revealed the name of their newborn son: Eito. The couple welcomed their second child together, a boy, last Tuesday. He is a brother to Tavor and Kedem, and to Amit, Tzelner's daughter from a previous marriage. The couple also got engaged recently. On Saturday, they celebrated their son's circumcision ceremony, during which the name was unveiled. Adam had previously hinted that the name was special and potentially the first child in Israel to bear it, describing it as a beautiful Hebrew word found in the Bible and songs, and not pretentious. The name Eito is derived from the Hebrew word 'et' (time), with Adam posting, "Our child, your existence is proof that everything comes in its time when fate chooses it with precision and logic... It is your time, Eito, go devour it."

Adam shared news of her surprise natural pregnancy in March, stating that fate had other plans just before they began a surrogacy process. She revealed her pregnancy with a video showing her pregnant belly, expressing excitement and anticipation for the baby's arrival the following year. This pregnancy was particularly surprising and emotional for Adam, as she was diagnosed in September 2024 with a rare ovarian cancer. The tumor was discovered after an unusual cyst in her abdomen did not disappear following the birth of her second daughter, Kedem. The diagnosis meant Adam could not conceive or carry another child herself.