Elite Industry Figure David Moshevitz Dies at 80
Translated & summarized from Ice by baba
David Moshevitz, a prominent figure in Israel's food industry and grandson of the Elite company founder, has died at age 80. He was instrumental in Elite's growth and subsequent merger with Strauss, serving the company for 48 years. Moshevitz held senior management roles and later served on the Strauss Group board. Media personality Rani Rahav remembered him as a humble and cultured industrialist.
The story in 6 lines · by baba
- David Moshevitz, a key figure in Israel's food industry, died at 80.
- He was the grandson of Elite company founder and deeply involved in its growth.
- Moshevitz served Elite for 48 years, including in senior management roles.
- He oversaw Elite's expansion and its merger with Strauss Group.
- Moshevitz also served on the board of directors for Strauss Group.
- Media figure Rani Rahav remembered him as a humble and cultured industrialist.
David Moshevitz, a key figure in Israel's industrial and retail sectors and grandson of the founder of the Elite company, has passed away at the age of 80. Moshevitz was deeply involved in the growth of the confectionery and coffee company, which became a significant part of Israeli life.
His family's roots in the food giant date back to 1933, when his grandfather co-founded Elite's first chocolate factory in Ramat Gan. Over the decades, Elite expanded significantly, acquiring companies like "Freeman Jams" and "Shachal," producing instant coffee in Safed and black coffee in Lod, and merging with "Lieber" in 1970 to become Israel's largest candy manufacturer before its stock market listing.
Moshevitz joined the company's senior management in 1981, overseeing Elite through major transitions. These included David Federman's acquisition of control in the 1980s, the Strauss family's entry in the 1990s, and the full merger with Strauss in 2004. When Strauss Group decided to remove the "Elite" name in 2007, Moshevitz expressed his deep connection, stating, "I was born with Elite, two-thirds of my adult life was tied to it." He found solace in the company's continued success.
Even after structural changes and group expansion, Moshevitz continued to contribute his extensive experience, serving on the board of directors of Strauss Group. He concluded his 48-year continuous tenure in March of last year, marking a significant chapter in the local industry's history.
Media and public relations figure Rani Rahav paid tribute to Moshevitz, describing him as a humble, peace-loving individual, a devoted father, a natural industrialist, and a lover of literature and culture. Rahav extended condolences to Moshevitz's family, wishing them no further sorrow.
Mentioned
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.
