David Moshovitz, Elite Heir and Director for 48 Years, Dies at 80
Translated & summarized from Calcalist by baba
David Moshovitz, grandson of Elite's founder and a director for 48 years, died at 80. He served as co-CEO with Avi Filosoof, who remembered their successful partnership and Moshovitz's role in pioneering Israeli industry. Elite, founded in 1933, grew into a major confectionery producer before merging with Strauss. Moshovitz had expressed sadness when the Elite name was removed from the company group.
The story in 6 lines · by baba
- David Moshovitz, Elite heir and director for 48 years, died at age 80.
- He served as co-CEO of Elite with Avi Filosoof for two decades.
- Moshovitz and Filosoof are considered pioneers of Israeli industry.
- Elite was founded in 1933 and grew into a major confectionery producer.
- Elite merged with Strauss in 2004, and the Elite name was later removed.
- Moshovitz retired as a director in March of last year.
David Moshovitz, grandson of Elite's founder and a director at the company for 48 years, has passed away at the age of 80. Moshovitz, who previously served as co-CEO of Elite alongside Avi Filosoof, stepped down as a director last year. Filosoof remembered Moshovitz as a long-time partner in business, public activities, and national projects, highlighting their two decades as co-CEOs of Elite as a major Israeli success. He noted their complementary roles, with Moshovitz focusing on marketing and Filosoof on industry and development, working together effectively.
Filosoof also recalled David Moshovitz's brother, Danny, who died in a plane crash in 1967, and David's role in Elite becoming a sponsor for Maccabi Tel Aviv basketball. Filosoof considers Moshovitz, himself, and the late Michael Strauss as pioneers of Israeli industry, representing a young generation of industrialists who paved the way for others.
Elite was founded in 1933 by Moshovitz's grandfather and seven partners. The company expanded over the years, acquiring businesses and establishing new factories for products like jams, preserves, tahini, halva, and instant coffee. In 1970, Elite merged with Liberman to become Israel's largest confectionery producer and later went public.
Moshovitz and Filosoof took over as co-CEOs in the mid-1980s after Fromchenko's son retired. The Federman family acquired control of Elite in 1984, and by 1997, the Strauss family investment company had gained control. In 2004, Strauss and Elite merged, and in 2007, Strauss decided to remove the Elite name from the group's title. Moshovitz expressed sadness at this decision, stating Elite was his "life's work" and part of the Israeli identity, but found solace in the brand's continued success. He remained a director at Strauss until his retirement last March.
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