Channel 16 Acquires Noa Kirel's New Argentine Series for Israel
Translated & summarized from Ice by baba
Israeli singer Noa Kirel's new Argentine youth series, "Noa's Way," will be broadcast in Israel by Channel 16. The series, which premiered in Latin America in October 2026, was not initially distributed by Amazon Prime Video in Israel. Following negotiations, Channel 16 secured the rights, with the network disputing earlier reports of a 2 million shekel bid. The 24-episode series was filmed in Argentina and follows Kirel's character as she joins a musical group.
The story in 5 lines · by baba
- Channel 16 will air Noa Kirel's new Argentine series "Noa's Way" in Israel.
- Amazon Prime Video initially decided against distributing the series in Israel.
- The series "Noa's Way" consists of 24 Spanish-language episodes filmed in Argentina.
- Noa Kirel stars in the series and performs original songs with co-star Agustín Bernasconi.
- Channel 16 denied reports of a 2 million shekel bid for the series' rights.
Israeli broadcaster Channel 16 has secured the rights to air the new Argentine youth series "Noa's Way" (Mírame Así, El Camino de Noa), starring Israeli singer Noa Kirel, according to gossip journalist Eran Swissa. The decision follows weeks of negotiations between the rights holders and various Israeli broadcasters after Amazon Prime Video decided not to distribute the series to local viewers. The series premiered in Latin America on October 9, 2026, via Amazon Prime Video and Argentina's América TV.
Initially, it was reported that the series would be available in Israel through the streaming service. However, Amazon ultimately opted against its release in the country. This led local production companies to negotiate with several Israeli media outlets, including yes, Reshet 13, and Channel 16, with the latter ultimately winning the bid.
Reports had suggested that Channel 16 offered 2 million shekels for the rights, making it the highest bid. However, Channel 16 clarified that while the matter was under consideration and negotiations took place, the reported sum of 2 million shekels is inaccurate and significantly lower. Now, as reported by Swissa, the negotiations have concluded with Channel 16 acquiring the broadcast rights.
"Noa's Way" was filmed in Argentina in Spanish and comprises 24 episodes, each about 30 minutes long. The drama follows a young woman named Noa who moves to Argentina after a romantic disappointment to start anew. She joins a musical group led by Tommy, a character played by Argentine actor and singer Agustín Bernasconi, navigating relationships, a love triangle, and past secrets. The project features a soundtrack of nine original Spanish songs, including a theme song performed by Kirel and Bernasconi.
The series was directed by Mauro Scandolari, known for his work on "Aliados," and produced by Yair Dori, a veteran of Latin American telenovela production. This marks Kirel's first international television project. Kirel, born in 2001, began her career in 2015 and represented Israel at the 2023 Eurovision Song Contest, achieving third place with "Unicorn." She has also appeared in Israeli youth series like "Kfula" and served as a judge on music reality shows. She is married to Daniel Peretz, the goalkeeper for the Israeli national football team.
Mentioned
