Maaruchat Health's Dental Initiative Wins National Award

Maaruchat Health's "We'll Memorize It" initiative, designed to instill proper oral hygiene habits in children, has secured second place in the Personalization and Tailored Customer Journeys category at the Israeli Institute of Management (IIM) CX conference. The initiative, focused on proactive health promotion and preventing oral diseases within the Haredi community, embodies Maaruchat's service philosophy of proactively engaging customers to promote their health.

The "We'll Memorize It" project, originating from the understanding that good brushing habits formed in childhood have long-term benefits, involves children, parents, and clinic staff. It encourages consistent practice through daily tasks and rewards. The program began in Beit Shemesh and expanded to Bnei Brak, Modi'in Illit, and Elad, engaging thousands of children and families.

Participants received a special kit with a ten-day tracking board, requiring them to brush twice daily and mark their progress, with parental confirmation. A special dental van visited residential areas, where children who completed the tracking boards received a family gift package. This transformed a routine task into an enjoyable activity for children.

The initiative was a collaboration between Maaruchat Junior, clinic staff, and Maaruchat's dental services. Beit Shemesh saw an increase in dental clinic staffing to support the program. This award complements Maaruchat's broader efforts in community-based preventive medicine and expanding accessible healthcare services.

Mushky Brod, Maaruchat's Marketing Manager for the Haredi Sector, stated that the award from an external professional body validates the success of "We'll Memorize It," highlighting its development and implementation from concept to community outreach. She emphasized Maaruchat's commitment to proactive health initiatives that reach families and help them maintain their well-being before the need for treatment arises.