Maccabi Healthcare's Dental Initiative Wins National Award
Translated & summarized from Behadrei Haredim by baba
Maccabi Healthcare's "We're Brushing Up" initiative for children's dental health won second place at the Israeli Center for Management CX conference. The program, which promotes proactive oral hygiene in the Haredi sector, involved children tracking their brushing habits and receiving rewards. The initiative expanded to multiple cities and was a collaboration between Maccabi Junior, clinic staff, and Maccabi Dental.
The story in 5 lines · by baba
- Maccabi Healthcare's "We're Brushing Up" initiative won second place at the ICM CX conference.
- The program promotes proactive oral hygiene habits for children in the Haredi sector.
- Children tracked their daily teeth brushing and received rewards for consistency.
- A mobile dental unit visited neighborhoods to reward participants.
- The initiative expanded to Beit Shemesh, Bnei Brak, Modi'in Illit, and Elad.
Maccabi Healthcare's "We're Brushing Up" initiative, designed to instill proper oral hygiene habits in children, has secured second place in the Personalization and Tailored Customer Journeys category at the Israeli Center for Management (ICM) CX conference. The "We're Brushing Up - Proactive Health Promotion and Oral Disease Prevention in the Haredi Sector" project embodies Maccabi's service philosophy of proactively promoting health rather than waiting for patients to seek treatment. The initiative, which began in Beit Shemesh and expanded to Bnei Brak, Modi'in Illit, and Elad, involved thousands of children and families.
Children participating in the program received a special kit with a ten-day tracking board. They were instructed to brush their teeth twice daily, mark their progress, and have their parents confirm completion. The program culminated with Maccabi's mobile dental unit visiting residential areas, where children who completed the tracking board received a family gift package.
This project was a collaborative effort between Maccabi Junior, clinic staff, and Maccabi Dental. In Beit Shemesh, dental clinic services were augmented to handle increased demand following the initiative. The award from the ICM recognizes Maccabi's commitment to preventative medicine and proactive health promotion within communities.
Mushki Brod, Maccabi's Marketing Manager for the Haredi Sector, stated that the award is a testament to the project's success and its comprehensive execution, from conception to the mobile unit's outreach. She emphasized that Maccabi goes beyond providing quality medical care by actively engaging families in maintaining their health.
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