Shufersal Expands Coffee Market Presence with New Brands and Imports
Translated & summarized from Maariv by baba
Israeli retailer Shufersal is expanding its coffee offerings by importing new brands and developing its own, aiming to increase competition and provide consumers with more choices at better prices. The strategy includes introducing Turkish, instant, granulated, and capsule coffees, with the company currently marketing around 18 brands. This move is part of Shufersal's broader commercial strategy to diversify supply sources and strengthen competition in the food market.
The story in 5 lines · by baba
- Shufersal is expanding its coffee market presence through independent importing and new brand development.
- The initiative aims to increase competition and offer Israeli consumers a wider variety of coffee at attractive prices.
- The company currently offers approximately 18 different coffee brands, including Turkish, instant, granulated, and capsules.
- Shufersal is introducing new brands like Nagi, Monro, Vero, ARNESTO, and Caffe Dellucci.
- This expansion is part of Shufersal's broader strategy to diversify supply and enhance market competition.
Shufersal, a major Israeli retailer, is significantly expanding its presence in the Israeli coffee market through a strategy of increased independent importing and the development of new brands. This initiative, which began about a year ago, aims to foster greater competition and offer Israeli consumers a wider variety of coffee products at more attractive prices.
The company's move is a response to rising international coffee prices and current domestic market price levels. Shufersal is actively seeking international suppliers and developing its own high-quality brands to reduce reliance on major suppliers and provide competitive pricing. Currently, Shufersal offers approximately 18 different coffee brands, encompassing Turkish coffee, instant coffee, granulated coffee, and coffee capsules, including both international labels and its own imported lines.
Key steps in this expansion include the local production of Nagi Turkish coffee, the broadening of the ARNESTO brand for granulated coffee, and the introduction of the Monro brand for instant coffee. In the coffee capsule segment, Shufersal is enhancing its range of Nespresso-compatible capsules under the Vero, ARNESTO, and Caffe Dellucci brands, providing alternatives to existing market leaders like Elite, Osem, and Starbucks Nespresso.
Tom Yonai, Shufersal Group's VP of Communications and Innovation, stated that genuine competition in the retail sector is defined by price, quality, and variety. He emphasized that Shufersal's investment in independent importing and brand development is designed to offer quality alternatives at competitive prices, thereby expanding consumer choice and encouraging market competition.
