Rami Levy's Private Brand Offers Significant Savings, Investigation Finds
Translated & summarized from Ice by baba
An investigation on i24News found that Rami Levy's private brand products are significantly cheaper than other brands in his supermarkets, with savings of up to 28% on some items. Businessman Rami Levy has been advocating for consumers to save money by choosing private labels and avoiding overpriced goods. He stated that smart shopping can lead to 20-30% savings and that his chain will not stock products with unjustified price increases. Levy also advised buying smaller quantities of expensive seasonal items to reduce costs.
The story in 6 lines · by baba
- Rami Levy's private brand products are significantly cheaper than other brands, with savings up to 28%.
- An i24News investigation examined price differences on items like salami, lentils, and olives.
- Businessman Rami Levy advocates for consumers to save by choosing private labels.
- Levy claims smart shopping can result in 20-30% savings on grocery bills.
- Rami Levy's supermarket chain refuses to stock products with unjustified price increases.
- Levy suggests buying expensive seasonal items in smaller quantities to save money.
A recent investigation on the i24News program "Gilboa Index" examined whether Rami Levy's private brand products are indeed cheaper than other brands sold in his supermarket chain, "Rami Levy Marketing Hashikma." The findings indicated substantial savings for consumers opting for the private label.
For example, a salami sausage from the Zoglovk brand was priced at 27.40 shekels, while Rami Levy's private brand equivalent cost 24.20 shekels, a saving of 1.80%. A kilogram of red lentils from the Sogol brand was 16.80 shekels, compared to 12.90 shekels for the same product under Rami Levy's private label, a 23% difference. Similarly, a 340-gram can of mixed olives, originally priced at 17.90 shekels, was sold for 12.90 shekels under the private brand, a 28% reduction.
These findings align with recent statements by Rami Levy, the businessman and owner of the supermarket chain, who has addressed the high cost of living in Israel. In an interview at a consumer conference, Levy suggested that consumers can significantly reduce their grocery expenses by making smart product choices and avoiding items that have become more expensive. He emphasized that consumers have the power to influence prices through their purchasing decisions, recommending price comparisons, utilizing sales, and favoring private brands.
Levy asserted that consumers do not need to pay more for leading brands and that continued purchasing of inflated-priced items enables manufacturers to keep raising them. He stated, "If the consumer makes their purchase smartly, they can save between 20-30 percent. There are products on sale, products not on sale, and products that have become more expensive. If the consumer buys smartly, and what has become expensive, they shouldn't buy it. There is the private brand, whose quality is no less good than the 'leaders,' and it is tens of percent cheaper." He also addressed the chain's stance on suppliers and importers seeking price hikes, stating that unjustified increases will not be accepted, even if it means removing products from shelves.
Levy further advised consumers on managing high prices, using cherries as an example, which can cost up to 100 shekels per kilogram at the start of the season. He suggested buying a single item instead of a kilogram for those who wish to try them, believing that avoiding purchases of high-priced goods can pressure prices down.
