Rami Levy Advises Pregnant Women to Buy Single Expensive Fruits
Translated & summarized from Now 14 by baba
Businessman Rami Levy, owner of the Rami Levy supermarket chain, advised consumers to buy sale items and private brands to combat the high cost of living in Israel. He suggested buying single units of expensive fruits, like cherries, instead of kilograms, especially for pregnant women. Levy also criticized the government for raising taxes instead of cutting expenses, contributing to the economic burden on citizens.
The story in 5 lines · by baba
- Businessman Rami Levy advised buying single units of expensive fruits for pregnant women instead of kilograms.
- Levy urged consumers to prioritize sale items and private-label brands to save money.
- He stated his supermarket chain would remove products from shelves rather than accept unjustified price increases.
- Levy criticized the government for raising taxes as a means to increase revenue.
- He believes consumer purchasing habits significantly influence market prices.
Businessman Rami Levy, owner of the Rami Levy supermarket chain, offered unconventional advice regarding the high cost of living in Israel during an interview with Ido Tauber at a consumer conference. Levy emphasized the power consumers hold in influencing prices, stating that "if the consumer buys at any price, they will help that monopoly raise the price." He urged shoppers to prioritize sale items and private-label brands over leading brands, asserting that private labels are not inferior in quality.
Levy also detailed his chain's strategy for dealing with suppliers seeking price hikes. "If a manufacturer or importer comes who wants to raise the price and there is no justification for it, under no circumstances will we raise his price, even if we have to remove the product from the shelf," he stated. He advised consumers tempted by expensive seasonal fruits, like cherries that can cost up to 100 shekels per kilogram, to buy only a single unit instead of a kilogram if their wife is pregnant and desires the item. Levy believes that avoiding excessively priced products can lead to price reductions.
Beyond consumer responsibility, Levy criticized the government's handling of the economy, arguing it contributes significantly to the high cost of living. He contrasted the private sector's approach of lowering prices on unsold goods with the government's method of increasing taxes when more revenue is needed. Levy pointed to annual property tax increases as an example, suggesting that authorities opt to raise income through increased payments rather than reducing expenses or streamlining operations. He proposed that reducing regulation and bureaucracy, along with less centralized management, could help lower prices for the public.
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