Ma Kashar Trio's Massive Shows Generate Millions in Revenue
Translated & summarized from Ice by baba
The Israeli comedy group 'Ma Kashar' grossed approximately 5 million shekels from four recent large-scale shows in Tel Aviv, selling 24,000 tickets. After deducting significant expenses for venue rental, production, staffing, and taxes, the net profit is not detailed. The trio also secured a record-breaking 12 million shekel deal for a new TV season, highlighting their continued commercial success.
The story in 5 lines · by baba
- Ma Kashar trio's four Tel Aviv shows grossed approximately 5 million shekels.
- The shows sold a total of 24,000 tickets with prices ranging from 179 to 269 shekels.
- Significant expenses included venue rental, production, and VAT, totaling millions of shekels.
- The trio will receive a record 12 million shekels for a new TV season.
- The group has been active in Israeli entertainment for over two decades.
The Israeli comedy trio 'Ma Kashar,' comprised of Asi Israeloff, Shalom Michaelashvily, and Zion Baruch, recently concluded four large-scale performances at Expo Tel Aviv's Pavilion 2. These shows, which can accommodate approximately 6,000 audience members each when fully seated, sold a total of 24,000 tickets over the four nights. Ticket prices ranged from 179 to 269 shekels, resulting in gross revenues estimated at around 5 million shekels.
However, significant expenses were incurred. Value Added Tax (VAT) amounted to approximately 768,813 shekels. The rental of Pavilion 2 for the performance and setup days cost an estimated 550,000 shekels. Additional costs for constructing stages, seating, lighting, and large LED screens were around 600,000 shekels. Crowd management, including 80 to 100 ushers and security guards per night, cost an estimated 200,000 shekels for the entire run.
Further expenses included ticket agency commissions (about 400,000 shekels), ACUM royalties (approximately 150,000 shekels), and a substantial budget for marketing, advertising, logistics, cleaning, backstage equipment, catering, and insurance, totaling an additional 400,000 shekels.
In parallel to their live show success, the trio is set to return to television with a new season of their sketch comedy show 'HaYisraelim' on Channel 13. Reports indicate that high-tech figure Assaf Rappaport will pay the trio an unprecedented 12 million shekels for the season, the highest sum ever paid to artists for a TV show in Israel. This financial success underscores the trio's enduring popularity and commercial viability after more than two decades in entertainment.
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