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CalcalistTech

Boomi Acquires Israeli Data Startup Elementary Data for $43 Million

Translated & summarized from Calcalist by baba

BusinessNeutral tone

Hebrew · 6 newsrooms covering

Boomi has acquired the Israeli data observability startup Elementary Data for $43 million, marking its third acquisition in Israel. Elementary Data's platform helps data teams monitor and ensure the quality and reliability of data, especially for AI applications. The acquisition aims to integrate these capabilities into Boomi's platform, enhancing data trustworthiness for their global customers. All 17 of Elementary Data's employees will join Boomi, which plans to expand its local presence.

The story in 6 lines · by baba

  • Boomi acquired Israeli startup Elementary Data for $43 million in cash and stock.
  • Elementary Data specializes in data observability, quality control, and data cataloging.
  • The acquisition is Boomi's third in Israel, following Rivery and Lunar.dev.
  • Elementary Data was founded by Maayan Saloom and Or Avidor, both Unit 8200 alumni.
  • All 17 of Elementary Data's employees will join Boomi, which plans to expand locally.
  • The deal aims to enhance data reliability for AI applications within Boomi's platform.
Boomi Acquires Israeli Data Startup Elementary Data for $43 Million
Editorial illustration generated by baba News, not a photograph of the event.

Boomi, a company specializing in data integration platforms with over 30,000 global clients, has acquired the Israeli startup Elementary Data for approximately $43 million in cash and stock. This marks Boomi's third acquisition in Israel, following its previous purchases of Rivery and Lunar.dev.

Elementary Data was founded by CEO Maayan Saloom and CTO Or Avidor, both alumni of the elite IDF Unit 8200. The company develops a data observability platform that includes quality control, data usage management, and enterprise data cataloging. This platform helps data teams identify and resolve issues before they impact business reports, models, and AI agents. Elementary Data has raised $8.5 million by the end of 2022 from investors including TLV Partners, Cowboy Ventures, and Y Combinator. All 17 of its Israeli employees will join Boomi, which plans to significantly expand its local operations.

The acquisition will integrate Elementary Data's capabilities into Boomi's enterprise platform, allowing Boomi customers to leverage its data monitoring and quality assurance tools. Elementary Data's technology, which includes an open-source tool used by over 1,500 data teams and its commercial product Elementary Cloud, will continue to operate under Boomi. The company's open-source tool has seen over 1.1 million monthly downloads, supported by a community of around 4,000 members. Boomi intends to continue supporting the community and has no immediate plans for changes to the codebase or distribution.

Elementary Data's platform also centralizes data definitions, ownership, and quality metrics in a shared catalog. Its MCP server enables AI agents to access this information, helping them understand data meaning and reliability. The AI agents can automatically generate quality tests, prioritize issues, and manage data usage policies. Boomi's integration of this technology aims to enhance data reliability across organizations, whether data is stored or in transit.

Boomi Chairman and CEO Steve Lucas stated that reliable AI begins with reliable data, and Elementary Data's tools for data monitoring, quality control, and usage management will ensure that customer AI systems operate on trustworthy data. Maayan Saloom added that her company was founded on the belief that data teams deserve robust tools, a need amplified by AI's speed. She expressed confidence that Boomi's global reach will help make reliable data the standard in the AI era.

CalcalistOther · Tel Aviv

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