New Products Hit Israeli Shelves: From Contact Lenses to Snacks

Several Israeli and international brands have launched new products in Israel, covering a range of categories from personal care and food to home goods and fashion.

Shamir Optica, in collaboration with Japan's MENICON, has introduced a new line of daily and monthly contact lenses and a multipurpose solution. These lenses are designed to address modern vision challenges like prolonged screen use and air-conditioned environments, utilizing silicone-hydrogel for high oxygen permeability. The range includes Shamir 1-Day UpSide, Shamir 1-Day Flat Pack, Shamir 1-Month lenses, and Shamir Multi Purpose Solution with hyaluronic acid and silver ions.

Wella Professionals is launching its ULTIMATE COLOR line in Israel, a professional hair care series for colored hair. Developed to maintain hair color vibrancy for up to 10 weeks, the line includes a sulfate-free shampoo, an Intense Miracle Leave-In Mask, and a Shine Spray. This home care range complements salon treatments.

Spanish knife brand ARCOS has introduced its Ibiza series, inspired by the Mediterranean lifestyle, combining professional cutting performance with ergonomic design. The knives feature the brand's exclusive NITRUM steel and are hand-sharpened. The series includes various specialized knives for kitchen tasks.

International makeup brand ANASTASIA BEVERLY HILLS is releasing the Nouveau Palette, an eyeshadow and pigment palette with 12 shades for versatile eye looks. The formula is designed for high pigment payoff, blendability, and long-lasting wear.

Israeli supplement brand GOOM has launched a new gummy supplement combining Vitamin B12, D3, and Folic Acid in one product. The sugar-free, vegan-friendly gummies are naturally flavored and aim to simplify daily vitamin intake.

Delta is expanding into the home goods and textiles category with its DELTA HOME collection, investing approximately one million shekels. The collection includes bedding, blankets, rugs, bathroom accessories, and a dedicated baby line, available in 38 stores and online.

Versace has unveiled its Fall-Winter 2026/2027 eyewear collection, featuring sunglasses and optical frames for men and women. This collection marks the first under the new artistic director and blends signature Versace elements with classic designs.

Outdoor Revolution is offering the Alfie micro-fleece jacket for men, designed for thermal insulation and comfort during cooler weather. The jacket is lightweight and suitable for outdoor activities and daily wear.

MASTRO is expanding its range of cookware and kitchen appliances at Max Stock, emphasizing a three-layer stainless steel series free from PFAS chemicals. The collection also includes retro-designed kettles and toasters, as well as specialized pans and knives.

SABON has launched the Vitamin C Radiance Mask, a gel mask designed to revitalize tired skin within 10 minutes. It features natural Vitamin C and lemon water for antioxidant protection and skin brightening, with a cooling and hydrating effect.

Elite, part of Strauss, is bringing back 16 iconic sweets and products in a special nostalgia campaign, featuring original packaging designs. A pop-up experience will also be available at Ayalon Mall.

Starbucks is launching two limited-edition coffee capsule flavors in Israel: Pumpkin Spice, inspired by its seasonal latte, and Toffee Nut. These are designed for home coffee machines.

Osem-Nestle is introducing "HaMugzmamim shel Bissli," a limited edition of Bissli snacks inspired by social media culinary trends. The three unique flavors are Spicy Churros, Pickled Cucumber, and Polenta Parmesan.