New Products Hit Israeli Shelves This Week

Several new products have launched in Israel, catering to diverse consumer needs. Shamir Optics, in collaboration with Japan's MENICON, has introduced a new line of daily and monthly contact lenses and a multi-purpose solution. These lenses are designed to address modern vision challenges like prolonged screen use and air-conditioned environments, utilizing silicone-hydrogel for high oxygen permeability. The range includes daily lenses in a 'smart design' to reduce infection risk and in ultra-thin recycled packaging, monthly lenses with dynamic stabilization technology, and a multi-purpose solution with hyaluronic acid and silver ions.

Wella Professionals is launching its ULTIMATE COLOR line in Israel, a professional hair care series for color-treated hair. Developed to maintain hair color vibrancy for up to 10 weeks, the line includes a sulfate-free shampoo, an Intense Miracle Leave-In Mask to prevent fading and breakage, and a Shine Spray. Spanish knife brand ARCOS has introduced its Ibiza series, inspired by Mediterranean living, featuring knives made from exclusive NITRUM steel with ergonomic handles. The series includes various specialized knives for kitchen tasks.

Anastasia Beverly Hills has released the Nouveau Palette, an eyeshadow and pigment palette with 12 shades for various makeup looks. Israeli supplement brand GOOM has launched a gummy vitamin supplement combining B12, D3, and folic acid, designed for convenience and suitable for vegans. Delta is expanding into home textiles and décor with its DELTA HOME collection, featuring bedding, blankets, rugs, and bathroom accessories, alongside a dedicated baby line.

Versace is unveiling its Fall-Winter 2026/2027 eyewear collection, featuring sunglasses and optical frames for men and women, incorporating signature Versace elements with refined lines. Outdoor Revolution introduces the Alfie micro-fleece jacket for men, designed for thermal insulation and comfort. MASTRO is expanding its cookware and kitchenware line at Max Stock, emphasizing a three-layer stainless steel series without PFAS chemicals, alongside retro-designed kettles and toasters.

SABON is launching a Vitamin C Radiance Mask designed to revitalize tired skin within 10 minutes, featuring natural vitamin C and lemon water. Elite, from Strauss, is bringing back 16 iconic sweets and products in a special nostalgia campaign, including a pop-up event at Ayalon Mall. Starbucks is releasing limited-edition Pumpkin Spice and Toffee Nut coffee capsules for home machines. Finally, Osem-Nestle is launching "Ha'Mugzamin shel Bissli," a limited edition of Bissli snacks inspired by social media food trends, featuring unique flavors like spicy churro, pickled cucumber, and polenta parmesan.