Israeli Fashion Chain Tamnoon Opens Largest Store Ever in Kfar Saba
Translated & summarized from Ice by baba
Israeli fashion retailer Tamnoon has opened its largest store ever in Kfar Saba, investing 7 million shekels in the nearly 2,000-square-meter, two-floor flagship location. This expansion reflects the company's strategy to enlarge and upgrade existing stores rather than just opening new ones. The new store consolidates offerings for all age groups and significantly increases the brand's retail footprint in the area. Tamnoon aims to enhance the customer experience with updated designs and technology while maintaining accessible prices.
The story in 6 lines · by baba
- Tamnoon opened its largest store ever in Kfar Saba, investing 7 million shekels.
- The new flagship store spans nearly 2,000 square meters across two floors.
- The expansion signifies a strategy to upgrade existing branches over opening new ones.
- The store consolidates fashion collections for women, men, children, and babies.
- The retail space is more than ten times larger than Tamnoon's previous Kfar Saba store.
- Tamnoon is also investing in store design, technology, and customer experience.
Israeli fashion chain Tamnoon has opened its largest store to date in Kfar Saba, spanning nearly 2,000 square meters across two floors. The new flagship store, located in the G complex, represents an investment of approximately 7 million shekels and signifies the company's strategic shift towards expanding and upgrading existing branches rather than solely increasing store numbers. This move allows Tamnoon to consolidate its offerings for women, men, children, and babies under one roof, significantly increasing its retail space in the area by more than tenfold compared to its previous 170-square-meter store in the same complex. The expansion aligns with Tamnoon's broader strategy of increasing retail space in its branches, some of which have already been enlarged to over 1,000 square meters in recent years. Alongside physical expansion, the company is also investing in store design upgrades, new technologies, and an improved shopping experience, all while maintaining its accessible pricing policy.
Baruch Reiner, CEO and owner of Tamnoon, stated that the new store embodies the company's direction: "We are not looking to open more and more points but to make the existing branches bigger, more beautiful, more advanced, and more experiential." He emphasized that the expansive new space allows them to showcase the full scope of Tamnoon's current offerings, including trendy fashion, a vast selection, a high-level shopping experience, and affordable prices. This initiative continues a strategy previously discussed by network manager Eli Philos, who highlighted in an interview last year the focus on expanding existing stores and opening new ones in select locations. Philos also noted that larger retail spaces facilitate better product display and enhance the customer experience, while reaffirming Tamnoon's commitment to value-for-money pricing since its establishment in 1993. The company had also previously identified potential growth in baby clothing and considered entering the home goods sector, though the immediate focus remained on store expansions.
