Fashion Retailer Tamnoon Opens Massive New Flagship Store in Kfar Saba
Translated & summarized from Maariv by baba
Fashion retailer Tamnoon has opened its largest-ever store in Kfar Saba, covering nearly 2,000 square meters and costing 7 million shekels. This flagship store is part of a strategy to create larger retail spaces instead of opening more branches. The expansion allows Tamnoon to display full collections and aims to reposition the brand as more fashionable while keeping prices accessible.
The story in 5 lines · by baba
- Tamnoon opened its largest-ever flagship store in Kfar Saba, spanning nearly 2,000 square meters.
- The new store represents an investment of approximately 7 million shekels.
- This expansion is part of a strategy to create larger stores rather than opening more branches.
- The flagship store is more than ten times larger than Tamnoon's previous location in the same complex.
- Tamnoon aims to enhance its image as a more fashionable brand while maintaining accessible prices.
Fashion retailer Tamnoon has opened its largest-ever flagship store in the G complex in Kfar Saba, spanning nearly 2,000 square meters across two floors and representing an investment of approximately 7 million shekels. This move is part of a broader strategy by the chain to prioritize larger stores over opening numerous new branches.
Previously, Tamnoon operated two smaller stores in Kfar Saba, one of about 170 square meters in the same G complex and a street-level store of about 180 square meters. The new flagship store's size is more than ten times larger than the previous G complex location, allowing it to showcase collections for women, men, children, and infants in a single space.
The company stated that this expansion aligns with a trend of increasing the size of many of its branches to over 1,000 square meters, incorporating new designs and technologies. Tamnoon aims to leverage these larger stores to enhance its brand image, moving beyond its reputation as a budget-friendly chain to position itself as a more fashionable retailer while maintaining accessible pricing.
According to the chain, the expansive new store enables it to present its collections in a manner comparable to the flagship stores of international fashion brands.
