Fashion Chain Tamnoon Opens Largest Store Ever in Kfar Saba
Translated & summarized from Israel Hayom by baba
Fashion chain Tamnoon has opened its largest store ever, a 2,000-square-meter, two-floor flagship in Kfar Saba, following a 7 million shekel investment. This move is part of a strategy to expand existing stores rather than open new ones, aiming to provide an enhanced shopping experience. The new location allows for a significantly wider product display for all family members. The company seeks to showcase its evolution into a trend-focused fashion retailer while maintaining accessible prices.
The story in 6 lines · by baba
- Fashion retailer Tamnoon opened its largest store ever, spanning nearly 2,000 square meters in Kfar Saba.
- The new flagship store represents an investment of 7 million shekels and is located in the G Complex.
- This expansion increases Tamnoon's operational space in the area by more than tenfold.
- The move is part of a strategy to enlarge existing stores and enhance the shopping experience.
- The store will showcase a wider range of collections for women, men, children, and infants.
- Tamnoon aims to highlight its evolution into a trend-focused fashion retailer with accessible prices.
Fashion retailer Tamnoon has opened its largest store to date in the G Complex in Kfar Saba. The new flagship store represents an investment of 7 million shekels and spans two floors, covering nearly 2,000 square meters. This expansive new location was previously occupied by Dream Sport, a sports chain owned by Fox that has since closed.
Tamnoon previously operated two smaller stores in Kfar Saba, one of about 170 square meters in the same G Complex and another street-level store of approximately 180 square meters. The move to the new, significantly larger space increases the chain's operational area in the complex by more than tenfold, allowing it to showcase a much wider selection of collections for women, men, children, and infants in a single location.
This opening is part of Tamnoon's strategy over the past two years to focus on expanding existing stores rather than opening numerous new ones. The company is transforming its branches into larger, more aesthetically pleasing fashion hubs, with many stores being enlarged to over 1,000 square meters. This initiative also includes design upgrades, the integration of new technologies, and an enhanced shopping experience. The chain also opened another large flagship store in June as part of this strategy.
Tamnoon aims to highlight its evolution beyond its reputation for value for money, emphasizing its expansion into new categories and its focus on trendy fashion while maintaining accessible prices. The company stated that the new store will present its collections in a manner reminiscent of international fashion flagship stores. Baruch Reiner, the chain's CEO and owner, stated that the new Kfar Saba store signifies the company's direction towards creating larger, more advanced, and experiential stores, allowing customers to "rediscover Tamnoon."
