i24NEWS Uses AI Video of Politicians Fighting to Highlight News Focus
Translated & summarized from Ice by baba
i24NEWS has released an AI-generated video showing Israeli politicians fighting to promote its image as a dedicated news channel ahead of the October 27 election. The campaign contrasts i24NEWS with entertainment-focused channels, emphasizing its exclusive coverage of political figures and current affairs. Launched in June 2024, the channel aims to be the sole news provider in Israel, featuring interviews with a wide range of political leaders.
The story in 5 lines · by baba
- i24NEWS released an AI video of politicians fighting to highlight its news focus.
- The video features Prime Minister Benjamin Netanyahu and other key political candidates.
- The campaign positions i24NEWS as Israel's only dedicated news channel.
- The channel contrasts its current affairs programming with entertainment content.
- i24NEWS launched in June 2024 and focuses exclusively on news and politics.
With Israel's general election approaching on October 27, i24NEWS has launched a provocative advertising campaign. The campaign features an AI-generated video depicting prominent political candidates, including Prime Minister Benjamin Netanyahu, Gadi Eisenkot, Naftali Bennett, Itamar Ben-Gvir, Avigdor Lieberman, Yair Lapid, Yair Golan, Bezalel Smotrich, and Tali Gottlieb, engaged in a physical brawl in a swimming pool. The video's tagline states, "When everyone is fighting, we are making news."
This campaign follows a new branding initiative launched last month, positioning i24NEWS as "the only news channel in Israel." The channel emphasizes its exclusive focus on news and current affairs, differentiating itself from competitors by avoiding reality shows, cooking programs, and other entertainment content. The campaign includes promotional videos, digital ads, social media activity, and billboards across the country.
In its promotional materials, i24NEWS highlights its commitment to covering political news exclusively, stating that it does not feature "cooking shows, people crying to their Big Brother, glittering weddings, or painful breakups." Instead, the channel asserts it provides coverage of "the people who really determine what will happen here," featuring interviews with a wide range of political figures from across the spectrum.
i24NEWS, which launched in June 2024, dedicates its broadcast schedule to news bulletins and current affairs programs. Since its inception, the channel has regularly featured interviews with party leaders, Knesset members, and representatives from various political factions.
Mentioned
