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Ongoing Story· Day 39

AI Campaigning Surges as Israeli Parties Target Voters with Deepfakes

4 developments

Channel 13Politics

Israeli Parties Embrace AI for Election Campaigning Amid Deception Concerns

Translated & summarized from Channel 13 by baba

CenterCharged tone

Hebrew · Sole source

Israeli political parties are using AI-generated videos for their election campaigns, aiming to capture voter attention while raising concerns about potential misinformation and fraud. Prime Minister Benjamin Netanyahu's campaign is reportedly using AI, alongside ministers Itamar Ben-Gvir and Bezalel Smotrich, who are described as working in tandem. This trend highlights the evolving landscape of political advertising ahead of the 2026 elections.

The story in 6 lines · by baba

  • Israeli political parties are using AI-generated videos for election campaigns.
  • The use of AI raises concerns about potential misinformation and fraud.
  • Prime Minister Benjamin Netanyahu's campaign is reportedly using AI.
  • Ministers Itamar Ben-Gvir and Bezalel Smotrich are also employing AI in their campaigns.
  • The trend is seen as a new way to capture voter attention.
  • These AI tactics are being used ahead of the 2026 elections.

Israeli political parties are increasingly utilizing artificial intelligence (AI) to create campaign videos, a trend that introduces novel methods for capturing voter attention but also raises significant concerns about the potential for widespread misinformation and fraud. This innovative approach to electioneering has been observed across the political spectrum.

Prime Minister Benjamin Netanyahu's campaign, for instance, has reportedly employed AI-generated content, with the article referencing a "Big Brother"-style scenario, possibly alluding to surveillance or pervasive messaging. Simultaneously, ministers Itamar Ben-Gvir and Bezalel Smotrich are described as performing a "duet," suggesting a coordinated or parallel use of these advanced tools in their respective campaigns. The article also mentions Sara Netanyahu in the context of the political landscape, though her specific role in the AI campaign is not detailed.

The use of AI in political advertising is a growing phenomenon, offering parties sophisticated ways to craft messages and visuals. However, the ease with which AI can generate realistic but fabricated content poses a substantial risk to the integrity of the electoral process. As the 2026 elections approach, the integration of AI is set to become a defining feature of campaign strategies, forcing both parties and the public to grapple with its implications.

Channel 13Centre · Tel Aviv

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