Delek Israel Celebrates 75 Years with 30 Days of Free Fuel Giveaway
Translated & summarized from Walla by baba
Delek Israel is celebrating its 75th anniversary by giving away free fuel for six months to 30 daily winners between October 8 and November 6. Customers must be "Joe Delek" club members and meet minimum purchase requirements to enter the promotion. The company is also launching a 3 million shekel advertising campaign highlighting its history and connection to Israeli life. This initiative aims to provide tangible savings to customers during a period of rising living costs.
The story in 6 lines · by baba
- Delek Israel is giving away free fuel for six months to 30 customers to celebrate its 75th anniversary.
- The promotion runs from October 8 to November 6, with one winner selected daily.
- Winners receive a fuel card valued at 600 liters of 95-octane gasoline.
- Customers must be "Joe Delek" club members and meet specific fuel or store purchase minimums.
- The giveaway coincides with a new 3 million shekel advertising campaign about the company's history.
- The initiative addresses the impact of rising fuel prices and living costs on households.
Delek Israel is launching a major consumer promotion and advertising campaign to mark its 75th anniversary of operations in Israel. From October 8 to November 6, the company will select one winner each day for a total of 30 winners who will receive free fuel for six months. To qualify, customers must be members of the "Joe Delek" club and either purchase at least 30 liters of fuel or spend 39 shekels or more at a convenience store. Each daily winner will receive a fuel card worth 600 liters of 95-octane gasoline, valid for six months.
The promotion comes amid recent fuel price increases and the ongoing financial strain on households. Alongside the giveaway, Delek Israel is rolling out a new advertising campaign with the slogan "Proud to be part of the Israeli way for 75 years," backed by a budget exceeding 3 million shekels. The campaign, airing on television, radio, and digital platforms, features historical gas stations from the 1950s to the present and incorporates significant moments in Israeli history, such as reservists called up for the Yom Kippur War stopping at a station on their way to the front.
Keren Kopermintz, Deputy CEO of Delek Israel, stated, "75 years of Delek is a significant milestone for us, and we chose to celebrate it together with our customers in a way that gives them real value." She added, "At a time when the cost of living and transportation expenses are keenly felt, we wanted to launch a large and meaningful initiative that touches the daily lives of all of us. For 30 days, we will give an additional customer free fuel for half a year each day, 30 winners who will enjoy a significant benefit and real savings. For us, this is the best way to say thank you to the customers who choose us and accompany us along the way."
