Delek Israel Celebrates 75 Years with Six-Month Free Fuel Giveaway
Translated & summarized from Ice by baba
Delek Israel is celebrating its 75th anniversary by giving 30 customers free fuel for six months. The promotion, running from October 8 to November 6, involves a daily draw for members of the "Joe Delek" club who meet certain fuel purchase or convenience store spending requirements. The giveaway is part of a larger 75th-anniversary campaign that includes a significant marketing investment and a new image campaign connecting the brand's history with Israel's.
The story in 5 lines · by baba
- Delek Israel is giving 30 customers free fuel for six months to mark its 75th anniversary.
- The promotion runs from October 8 to November 6, with one winner selected daily.
- Customers can enter the draw by purchasing 30 liters of fuel or spending 39 shekels at convenience stores.
- The giveaway is part of a larger 75th-anniversary celebration with a marketing budget over 3 million shekels.
- A new image campaign links Delek's history with the State of Israel's 75-year journey.
Delek Israel is launching a major consumer initiative to celebrate its 75th anniversary in the country, offering 30 customers free fuel for six months. This promotion comes at a time of rising fuel prices and transportation costs, making any savings significant for consumers. The campaign runs from October 8 to November 6, allowing members of the "Joe Delek" club to enter a daily draw by purchasing 30 liters or more of fuel or spending 39 shekels or more at convenience stores. Each day, one winner will be selected to receive a fuel voucher for 600 liters of 95-octane gasoline, valid for six months. Unlike typical one-off sweepstakes, Delek is distributing the prizes over the entire campaign period, awarding a new winner daily for 30 days.
The initiative is part of Delek's broader 75th-anniversary celebrations, which include a marketing investment exceeding 3 million shekels and a comprehensive advertising campaign across television, radio, digital platforms, social media, and Delek stations nationwide. Alongside the consumer promotion, Delek is introducing a new image campaign under the slogan, "Proud to be part of the Israeli journey for 75 years." This campaign connects Delek's history with that of the State of Israel over the past seven and a half decades, taking viewers on a journey through different eras of the country and the brand. It features scenes of Israeli families on trips and significant historical moments, such as reservists stopping at a Delek station on their way to the Yom Kippur War front lines.
To produce the campaign, Delek recreated gas stations from various periods, from the 1950s to the present, using authentic costumes, historical vehicles, and period-appropriate designs. Advanced post-production technology was employed to bring the look and feel of each era's stations, streets, and Israeli atmosphere to life. By linking the brand's history with the nation's story, the campaign aims to illustrate Delek's integral role in the development of Israel and its society over the last 75 years.
Mentioned
