Fuel Company Launches Giveaway for Free Gas Amid Record Prices
Translated & summarized from Maariv by baba
Dalia, an Israeli fuel company, is holding a month-long giveaway of 600 liters of gasoline per day to celebrate its 75th anniversary and address record fuel prices. The promotion, running until November 6th, is open to club members who meet minimum purchase requirements. This is part of a larger marketing campaign costing over 3 million shekels.
The story in 6 lines · by baba
- Dalia is giving away 600 liters of gasoline daily for a month to celebrate its 75th anniversary.
- The promotion aims to address record-high fuel prices in Israel.
- Winners receive a voucher for 600 liters of gasoline, valid for six months.
- Participation is limited to members of the "Joe Dalia" customer club.
- Entrants must purchase at least 30 liters of fuel or spend 39 shekels in stores.
- The giveaway is part of a marketing campaign costing over 3 million shekels.
In response to record-high fuel prices, Dalia, an Israeli fuel company, is launching a month-long promotion to celebrate its 75th anniversary. Starting October 11th and running until November 6th, the company will hold a daily raffle for 600 liters of gasoline. Each day, one winner will be selected to receive a fuel voucher equivalent to 600 liters of 95-octane gasoline, valid for six months. At current prices, this prize is worth approximately 5,000 shekels, or about 100 liters per month for the winner.
Participation in the giveaway is exclusive to members of the "Joe Dalia" customer club. To enter, customers must purchase at least 30 liters of fuel in a single transaction or spend 39 shekels or more at the company's convenience stores. The promotion is part of a larger marketing campaign valued at over 3 million shekels.
The campaign includes a new advertising initiative across television, radio, and online platforms, under the slogan "Proud to be part of the Israeli way for 75 years." The advertisements will revisit different eras of Israel's history, from the 1950s to the present day. This includes a reenactment of reservist soldiers stopping to refuel on their way to the front lines during the Yom Kippur War. For the filming, Dalia recreated gas stations in the style of each decade, complete with period costumes and vehicles.
