Ashmoret to Launch Online Supermarket Aimed at Lowering Cost of Living
Translated & summarized from Now 14 by baba
Ashmoret Group is launching an online supermarket to help teachers lower their cost of living, offering basic goods at significant discounts with home delivery. CEO Ari Steinberg estimates monthly savings of 500-800 shekels per member. The initiative is part of Ashmoret's broader business strategy to enhance teacher welfare through purchasing power and financial services, with plans to integrate AI in education.
The story in 5 lines · by baba
- Ashmoret Group will launch an online supermarket to reduce the cost of living for teachers.
- The new supermarket is expected to save members an average of 500 to 800 shekels monthly.
- Basic goods will be offered at discounts of tens of percent with home delivery.
- The initiative leverages the collective purchasing power of Ashmoret's members.
- Ashmoret also offers financial services and is exploring AI integration in education.
Ashmoret Group, a company primarily serving teachers, is launching an online supermarket designed to significantly reduce household expenses. Ari Steinberg, CEO of Ashmoret Group, announced the initiative, which will offer basic goods at substantial discounts, with delivery directly to consumers' homes. The goal is to leverage the collective purchasing power of Ashmoret's members to lower the cost of living, particularly for everyday necessities.
Steinberg estimates that the new online supermarket could save members between 500 to 800 shekels per month on average. He explained that the discounts, which can reach tens of percent, are applied before any additional benefits or points are factored in. The initiative is part of Ashmoret's broader strategy to act as an entrepreneurial business group focused on the welfare of teachers, extending beyond traditional consumer club benefits.
The online supermarket will be a marketplace offering not only food and basic goods but also electronics, home goods, and gifts. Ashmoret is partnering with a large import and logistics company to manage the infrastructure, avoiding the need to build it from scratch. A pilot program conducted before Rosh Hashanah, offering holiday kits, was highly successful, selling out and validating the model and logistics.
Beyond consumer initiatives, Ashmoret is also involved in the financial sector, holding a 49% stake in Bank Massad, and operates a free credit card for teachers that accumulates points redeemable for travel and services. The group is also exploring the integration of artificial intelligence in education, focusing on training and implementing AI tools for teachers to personalize services and improve educational outcomes.
Steinberg emphasized that Ashmoret will remain exclusive to teachers and members of the Teachers Union, but the group may engage in business ventures with other populations to generate resources for its members. He also highlighted Ashmoret's commitment to innovation, including direct product importing if necessary, to maximize benefits for its members.