Nayax Enters U.S. Gas Station Market Through Distribution Partnership

Nayax is expanding its U.S. operations by entering the gas station payment market. The company has signed a distribution partnership with Allied Electronics, which will market Nayax's VPOS Media 5 payment terminal to fuel retailers across the United States. This terminal is designed for direct payment at the pump.

This move targets a significant market for Nayax. According to the U.S. National Association of Convenience Stores (NACS), convenience stores in the U.S. recorded approximately $450 billion in fuel sales in 2025, accounting for about 80% of all vehicle fuel purchased in the country. Digital payment methods are increasingly common at gas stations, with 81% of transactions at the pump now made with cards, up from 64% a decade ago.

The partnership provides Nayax with an established distribution channel into the market. Allied Electronics, active in the U.S. gas station industry since 1978, has technology installed at tens of thousands of locations and maintains strong relationships with station operators, understanding their technological needs. Nayax will operate in this sector through its Nayax Fuel division, which integrates its payment infrastructure with specialized systems for gas stations, from pump payments to overall site management.

Eli Bar, Head of Nayax Fuel operations, stated that both companies share a goal of providing fuel retailers with solutions that streamline operations. He added that Allied is highly regarded and that Nayax's technology allows them to offer a specialized, high-standard solution for the fuel industry. Bob Danford, Director of Engineering and Development at Allied Electronics, noted that the U.S. gas sector is modernizing and operators need reliable management systems and advanced payment solutions. He sees Nayax's offering as complementary to Allied's product portfolio, enabling a comprehensive solution for retailers.

The success of this venture for Nayax will depend on the actual adoption rate of the terminals through this new channel and their contribution to revenue, rather than just the theoretical market size. Nayax has not provided revenue forecasts or deployment targets for this partnership, leaving the financial implications currently unquantified.